Amazon Fire TV Stick 4K Plus (newest model) AI-powered Fire TV Search, Wi-Fi 6 Streaming Device…
Amazon publishes one figure for this streaming device and no other: $24.99. That makes the specification, not the discount, the thing to read.
Product images supplied by the retailer listing at Target
The Amazon Fire TV Stick 4K Plus is a streaming device with a quad-core 1.7 GHz processor, 2 GB RAM, and 8 GB storage, designed for 4K Ultra HD playback with Dolby Vision, HDR10+, and Dolby Atmos support. With no list price published, there is nothing here to call a discount.
This offer ended 19 August 2026. The figures above are the last we recorded before the listing closed.
See live streaming & smart home dealsKey features
4K streaming stick for cord-cutters and Prime households wanting fast, voice-controlled TV
Quad-core 1.7 GHz processor, faster app launches and smoother menu navigation
4K Ultra HD with Dolby Vision and HDR10+, vivid colors and brightness on compatible TVs
Dolby Atmos support, immersive sound when paired with compatible speakers or receivers
8 GB internal, 2 GB RAM, enough for core apps; heavy users may rely on streaming
Wi-Fi 6 and Bluetooth 5.2, stable 4K streams even on busy home networks
AI-powered Fire TV Search, find movies by actor, plot, or quotes via voice
Access 1.8M+ titles and 400K+ free episodes, includes Netflix, Disney+, and Pluto TV
Compiled from the Target listing and the manufacturer's published data
The Amazon Fire TV Stick 4K Plus is a streaming device with a quad-core 1.7 GHz processor, 2 GB RAM, and 8 GB storage, designed for 4K Ultra HD playback with Dolby Vision, HDR10+, and Dolby Atmos support. It stands out with AI-powered Fire TV Search, Wi-Fi 6 connectivity, and the ability to stream Xbox games without a console, alongside access to over 400,000 free movies and TV episodes.
What you actually get
The paragraph below is Amazon's own sales copy. We keep it quoted and set apart rather than folded into our text, because marketing prose and a description are not the same thing — and because what it leaves out is as useful as what it claims.
The next generation of our most popular 4K streaming stick - Upgrade your 4K streaming experience with Fire TV Stick 4K Plusânow powered by a quad-core 1.7 GHz processor for faster app starts and more fluid navigation. It makes getting to the good stuff even easierâall for an affordable price. An ultra-cinematic 4K experience -From playoffs to premieres, experience it all like you're there with support for cinematic 4K Ultra HD. Experience vivid color and brightness with support for Dolby Vision and HDR10+, immersive sound with Dolby Atmos, and smooth streaming with Wi-Fi 6.
Reading the discount
Amazon publishes a single figure for this configuration — $24.99 — and no separate list price beside it. That removes the usual anchor, and it is the honest reason you will find no percentage anywhere on this page. The specification has to justify the money on its own.
The listing carries an end date of 19 August 2026. Retailers pull pages early and without warning, so read that as the outer edge rather than a promise.
Against what else is on the shelf
The closest tracked listings in streaming & smart home are Roku Streamer Plus Streaming Device 4K at $24.88 (Walmart) and Amazon Fire TV Stick HD at $19.99 (Amazon). Both undercut it, so the case for paying more has to come from the table below rather than from the price.
These are the nearest listings by price that our tracker currently holds, not a survey of the market. Anything not on sale at one of the six retailers we follow does not appear here at all.
Full specifications
| Specification | Value |
|---|---|
| Dimensions (overall) | 4.27 Inches (H) x 1.18 Inches (W) x .55 Inches (D) |
| Weight | .1 Pounds |
| Connection type | HDMI |
| Data storage capacity | 8GB |
| Maximum resolution | 4K |
| Wireless technology | Wi-Fi 6 (IEEE 802.11ax), Bluetooth 5.2 |
| System RAM | 2 GB |
| Compatible with | Disney+, Netflix, Hulu, Crackle, Paramount+, Starz, Amazon Prime Music, ESPN, Max, Amazon Prime Video, Apple TV+ |
| Battery | Lithium, Required, Packaged With |
Source: specification table published on the Target listing, read 19 August 2026
Against the alternatives
Best figure in row| Amazon Fire TV Stick 4K Plus (newest model) AI-pStreaming & smart home | Roku Streamer Plus Streaming Device 4KStreaming & smart home | Amazon Fire TV Stick HD (newest model), free & lPA38CA | |
|---|---|---|---|
| Tracked price | $24.99 | $24.88 | $19.99 |
| List price | — | — | — |
| Discount | — | — | — |
| Brand | Amazon | Roku | Top Brand: Amazon |
| Model | — | — | PA38CA |
| Retailer | Amazon | Walmart | Amazon |
| Stock | In stock | Unconfirmed | Unconfirmed |
| Offer ends | 19 August 2026 | 3 September 2026 | 2 September 2026 |
The nearest tracked listings by price in streaming & smart home. Figures are the retailer’s own, collected when each listing was last read.
What works
- Advanced 4K streaming - Elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance optimized for 4K TVs.
- Play Xbox games with no console required - Stream Forza Motorsport, Starfield, Palworld, and discover hundreds of other high-quality games directly on your Fire TV Stick 4K Plus…
- Smarter searching starts here – Find movies by actor, plot, and even iconic quotes with AI-powered Fire TV Search. Try saying, "Alexa show me action movies with car…
- Wi-Fi 6 support - Enjoy smooth 4K streaming, even when other devices are connected to your router.
- Cinematic experience - Watch in vibrant 4K Ultra HD with support for Dolby Vision, HDR10+, and immersive Dolby Atmos audio.
- Listed in stock at Amazon when last checked
What to weigh
- Amazon publishes no separate list price for this configuration, so the size of the saving cannot be verified
- The listing is dated to end 19 August 2026
- No buyer rating was published on the listing at the time it was read, so there is no owner feedback to weigh
- Listed at 3 retailers — compare the current page price at each before buying
- ElectroFinds does not test products. Everything above comes from the listing, the manufacturer's published data and generated summaries of them
Video reviews from elsewhere
Not produced by ElectroFinds
New Fire TV Stick 4K Max Review | The Best Amazon Fire Stick To Buy in 2023
New Firestick 4K ‘PLUS’… WTF, Another?Third-party videos, matched to this model and checked for relevance. ElectroFinds has no relationship with these channels and does not endorse their conclusions.
Common questions
Amazon does not publish a separate list price for this configuration, so there is no percentage to compare against. $24.99 is the figure recorded on the listing when it was last checked.
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